Privacy Policy

Everis Forever Co. DBA Better Place, and its subsidiaries (collectively, “Better Place”), is committed to maintaining robust privacy protections for its users. This Privacy Policy is designed to help you understand how we collect, use, and safeguard the information you provide to us, and to assist you in making informed decisions when using our Service.

For purposes of this Agreement, “Service” refers to Better Place’s services accessible via our website at https://better-place.com (“Website”) and by way of our web and mobile applications, products, and services. The terms “we,” “us,” and “our” refer to Better Place. “You” refers to you, as a user of our Service.

By accessing or using the Service, you accept our Privacy Policy and our Terms of Service, and you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. Capitalized terms not defined in this Privacy Policy will have the meanings ascribed to them in the Terms of Service.
Your privacy is very important to us. Accordingly, we have developed this Privacy Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our Privacy Policy.

• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
• We will only retain personal information as long as necessary for the fulfillment of those purposes.
• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
• We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
• We will make readily available to customers information about our policies and practices relating to the management of personal information.
• No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Information We Collect

Information Collected via Technology and Cookies

In an effort to improve the quality of the Service and support our mission of helping people through grief and expanding access to nature’s healing power, we track information provided to us by your browser or our software application when you view or use the Service. This includes the website you came from (the “referring URL”), the type of browser you use, the device from which you connected, the time and date of access, and other information that does not personally identify you.

We track this information using cookies — small text files that include an anonymous unique identifier — or other tracking technologies such as web beacons. Cookies are sent to a user’s browser from our servers and stored on the user’s computer hard drive. This enables us to collect information about that user and to keep a record of the user’s preferences when utilizing our Service, both on an individual and aggregate basis.

If you would prefer not to accept cookies or wish to disable tracking technologies, most browsers and mobile devices allow you to change your settings to notify you when cookies are in use, and to choose whether to accept or reject them. Disabling cookies, however, may limit our ability to provide the Service.

Certain tracking technologies we use are related to advertising networks. Through those technologies, we may share certain information such as IP addresses with those networks, which may be combined with other information they have collected from other sources. To opt out of sharing information with advertising networks, please visit: https://optout.aboutads.info and https://optout.networkadvertising.org. For questions regarding our use of cookies, please contact us at legal@better-place.com.

We may also receive information that helps us approximate your geolocation, such as through your IP address or device settings, in accordance with the consent process provided by your device. Some browsers may be configured to send “Do Not Track” signals; we currently do not respond to such signals. To learn more, please visit http://www.allaboutdnt.com.

Information You Provide to Us

In addition to the information provided automatically by your browser, we give you the option of providing us with your name, email address, telephone number, zip code, and other information such as questions or comments related to a virtual tour or our Services. We may also collect information related to the location of certain documents as part of your end-of-life plan.

By submitting a telephone number to us, you agree that a representative of Better Place Forests may contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive any of our products and/or services.
We may also collect information from you when you:

• Create or register an account;
• Upload information to the Service;
• Submit questions, requests, or other communications via forms, email, text messages, or other channels;
• Contact us for technical or customer support;
• Interact with our social media accounts;
• Participate in contests, surveys, demonstrations, or other promotional or marketing events;
• Interact with other users via the Service or on our public forums;
• Sign up for or attend an event or visit one of our locations;
• Provide us with your information at a third-party fair or event; or
• Apply for employment.

By doing so, you authorize us to collect, store, and use your name, email address, telephone number, and any other information you provide in accordance with this Privacy Policy.

We may offer you the opportunity to refer friends or other contacts to us. Please do not refer someone to us or share their contact information unless you have their permission to do so.

Information Provided by Third Parties

From time to time, we may receive Personal Information and/or Non-Personal Information from third parties, including names, email addresses, telephone numbers, and demographic information. We collect, store, and use that information in accordance with this Privacy Policy.

How We Use and Share Information

Personal Information

To the extent information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Information.” We may use Personal Information in accordance with your instructions and applicable law. In general, the Personal Information you provide is used to help us communicate with you and provide you with the requested Service.

For example, we use Personal Information for the following purposes:

• Responding to requests or inquiries from you;
• Providing customer, donor support, or technical assistance;
• Contacting you with updates to our products, services, and mission;
• Providing marketing materials for our products, services, and features;
• Monitoring the performance of our marketing efforts;
• Creating, managing, or administering your account;
• Billing you and processing your financial information and other payment methods;
• Providing access to certain areas, functionalities, and features of our Service;
• Communicating with you about activities on our Service and policy changes;
• Undertaking activities to secure, verify, or maintain the quality of the Service;
• Notifying other users that you referred them to the Service;
• Allowing you to participate in surveys or register for events, webinars, or other forums;
• Contacting you to follow up on a purchase or abandoned purchase;
• Verifying your identity and preventing fraud;
• Enforcing our terms and policies;
• Complying with our legal obligations and applicable law, rule, legal process, or regulation; and
• Outreach and research, including targeted advertising based on your engagement profile, social listening, and polling, in support of our mission.

If you provide us with Personal Information about your friends or other contacts for referral purposes, we will use that information to contact them about your referral. We will not use or disclose sensitive Personal Information, such as race, religion, or political affiliations, without your explicit consent.

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share your Personal Information with third parties for marketing purposes without your consent. We do share Personal Information with vendors performing services for Better Place — such as email service providers, payment processors, data storage vendors, advertising vendors, and analytics providers — who use your Personal Information only at our direction and in accordance with our Privacy Policy and a written contractual agreement.

We may also share Personal Information as necessary to comply with applicable law, including governmental and law enforcement requests, and to protect the rights, privacy, safety, or property of you, us, or others, or in connection with a proposed or actual reorganization, merger, sale, or other disposition of all or any portion of our business, assets, or stock.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information to track trends and analyze use patterns on the Website or in connection with the Service. This Privacy Policy does not limit our use or disclosure of Non-Personal Information, and we reserve the right to use and disclose such information to our partners, advertisers, and other third parties at our discretion.

If our information practices materially change in the future, we will post the policy changes to the Website and/or within the Services. If you do not agree with the changes, please do not use our Website and contact us with any questions.

How We Protect Information

We implement reasonable security measures designed to protect your information from unauthorized access. We further aim to protect your information by implementing technological security measures including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such security measures. By using our Service, you acknowledge that you understand and agree to assume these risks.

Transfers of Personal Information

The Personal Information you provide may be transferred to, stored, and processed within the United States or Canada, or other countries where we maintain facilities or business operations. If you choose to access or use the Service, you consent to the use and disclosure of information in accordance with this Privacy Policy and subject to applicable laws of such countries.

Your Rights Regarding Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional email, you can opt out of further promotional communications by following the unsubscribe instructions provided in each email. Please note that notwithstanding your promotional preferences, we may continue to send administrative emails including periodic updates to our Privacy Policy.

All users may make changes to their information, or request deletion of it, at any time by contacting us at legal@better-place.com. In some cases, we may not be able to delete your Personal Information and will retain and use your information as necessary to comply with the law, enforce our policies, or protect rights, property, or safety. Please note that deletion of your data may lead to the termination of your account and related services.

Children’s Online Privacy Compliance

The Service is not directed to anyone under the age of 18 and we do not knowingly collect Personal Information from children. If we learn that we have collected Personal Information from a child, we will take reasonable steps to delete such information as soon as practicable. By using our Site, you affirm that you are at least 18 years of age. We are not liable for any damages that may result from a user’s misrepresentation of age.

No one under the age of 13 is authorized to submit or post any information on our Website. Under no circumstances may anyone under age 13 use our Website. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

Links to Other Websites

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through our Website and the Service. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Data Retention

We will retain your Account Data to fulfill the purposes for which it was collected and as required by applicable law. We may keep such information after you have deactivated your account for the period of time needed to comply with applicable law, pursue legitimate business interests, conduct audits, resolve disputes, and enforce our agreements.

For California Residents Only

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (“CCPA”):

1. 1. To know what categories of Personal Information about you we have collected and used, including how the Personal Information was collected;
   2. To know what categories of Personal Information are being sold or disclosed and to which third parties;
   3. To opt out of the sale of your Personal Information;
   4. To access your Personal Information, including the right to download or transfer Personal Information collected during the previous 12 months;
   5. To request that your Personal Information be deleted; and
   6. To equal service and equal price for goods or services even if you exercise your rights under the CCPA.

While California residents have the right to opt out of the sale of their Personal Information, we do not sell Personal Information to any third parties and therefore have not included a “Do Not Sell My Personal Information” link on our Site. If our practices change, we will update this Privacy Policy and take any other necessary action to comply with applicable law.

If you are a California resident and want to exercise any of your rights, please contact us at 628-254-0913 or legal@better-place.com. Please put “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please contact us at 628-254-0913 or legal@better-place.com. For more information, please see our Accessibility Statement on our Website.

Changes to Our Privacy Policy

Better Place reserves the right to change this Privacy Policy and our Terms of Service at any time. We may notify you of material changes by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Website. Changes will go into effect immediately or after such time as we may determine in our discretion. You should periodically check the Website and this Privacy Policy for updates.

Contact Us

If you have any questions or complaints regarding this Privacy Policy or the practices of this Website, please contact us by sending an email to legal@better-place.com.